Sales Campaigns

An accepted sales campaign is coordinated promotion around a release under a written scope, budget, inventory plan, approvals, and measurement basis.

The accepted campaign states whether release timing, a launch page, excerpts, preview copy, platform placement, creative work, targeting, or a reader path are included. A call or publication does not include these automatically.

Paid placement is clearly labeled and reviewed like any other advertising here. See Ads.

Campaigns are scoped and quoted before the launch date is set. A campaign booked after publication is just noise.